Start with a conversation. Everything after that follows from what it finds.
The unit is a build, not a methodology. Every build is scoped by the diagnostic that comes with it.
What We Do First
01 Discovery call
A conversation about partnerships and your business. For funds and sponsors, one ninety-minute session across a portfolio.
No commitment02 Partnership Diagnostic
One partnership in depth, before or after signature. Taken alone, or as the opening of any build.
It produces four things: what the partner needs from this, from their side of the table. What the current terms allow and what they prevent. Where it is stalling, whether that is the partner, the terms, or the fact that no one on either side owns it. And the baseline this work gets measured against, with an honest read on whether that number can be pulled today.
Built into the work rather than billed on top. Taken alone and then expanded, it credits in full against the build.The five builds
Partnership Strategy & Fit
Which partner type moves the goal, and which to rule out. A named target list, the buying decision owner in each, and a no-go list.
Strategy and deal designDeal Design & Negotiation
Term architecture, and in the room through signature.
Strategy and deal designActivation Build
A playbook one person can run, and a stall protocol.
Go-to-market and activation playbookPartner Revenue Visibility
Attribution model, partner-sourced separated from influenced, and exit rules.
Growth and management infrastructureOrg Design & Hiring
An interview rubric that separates builders from hunters.
Staffs the functionOngoing
Fractional Chief Partnerships Officer
BVG runs partnerships inside the team and builds the system while it runs, so it keeps producing after BVG steps out. The capability stays when the engagement ends.
Monthly. Two of these at a time, so the attention is real.Advisory
A standing outside read on the partnership decisions on the table. For companies that do not need a build yet, or are between them.
To a fund or a board, this is Board and Investor Advisory.Find out what your partnerships are ready to produce.
A conversation about partnerships and your business. No commitment.
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Partnership thinking, out in the open.
Notes on channel, structure and management from building B2B2C and platform partnerships.
LINKEDIN · FOUNDER
Sheena M. White
Posts on partnership strategy, deal design and what makes a partnership produce.
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NEWSLETTER
The Partnership Brief
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