Growth that depends on someone else's distribution.

Partnerships built across

Partnership experience with B2B2C and platform businesses in these industries.

Founders and operators

Your growth depends on someone else's distribution. Fintech, marketplaces, and platforms, usually B2B2C or B2B through a partner's channel.

What you say

• "Partnerships are how we grow. Deciding who to go after is the hard part."
• "We're at the table and I don't know what I'm giving up."
• "I can't tell my board what the partnership returned."

Not the right fit if

Your go-to-market strategy is direct sales only.

Venture funds

Your companies grow through channels they do not own. When that growth stalls, the question is not who they signed. It is whether anyone designed the business underneath the deal.

The seven-number check

How many of these can a company attribute to a partner today? Partner-sourced pipeline. Customer acquisition cost. Win rate. Net dollar retention. Expansion revenue. Revenue growth rate. Enterprise value.

A partnership that works moves all seven. A stalled partnership moves none. The count is a read on how much attribution visibility they have.

The ask

A conversation per company, or one live session across the portfolio. No fee.

Private equity sponsors

Portfolio companies grow through channels they do not own, and it shows up in EBITDA, then in the multiple.

At diligence

The growth story leans on partnerships no one has proven, and the plan prices them anyway.

After close

Agreements exist, some inherited at close, and nothing is coming from them.

Not the right fit if

Partner revenue is not material to the plan, or the one partner that matters is also the closest competitor.

Owner-operated companies

Knowing you need partners is not the same as knowing which ones. Partner decisions get made at conferences, or inherited from relationships that predate the current team. No one can say how the last partner was chosen, so no one can choose the next one the same way.

What you say

• "Partnerships are how we scale. No one here knows who to go after."
• "We go to conferences. No one asks who drives the buying decision."
• "My teams do it the way it has always been done."

Not the right fit if

You only want an introduction, not a process.