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Who We Work With

Founders and operators whose growth is with a partner.

Your customers live inside platforms and ecosystems you do not control. Reaching them requires a partnership business. Whether the end customer is a consumer or another business, the model is the same: B2B2C or B2B2B. That is what BVG builds.

The Signal

One question tells us if it is a fit.

The companies BVG works with share a structural reality. This question surfaces it fast.

Are you building for an end customer whose first door is someone else's? Is your commercial relationship with a platform, institution, or distribution partner that sits between you and the people you are trying to reach?

If yes, that is the model. The partnership between you and the intermediary drives distribution, activation, and revenue. Building that partnership business is the work.

Where Founders Enter

You may be early in the journey or already in it.

BVG works with founders at different stages. The entry point depends on where growth is blocked today.

01
Building the motion from scratch
You have traction and know partnerships are the right next move. The motion, the playbook, and the operating model do not exist yet.
Enters for
Enters for founders building the motion from scratch
02
Signed deals that are not producing
Partnerships exist on paper. Revenue is not moving the way it should. Something is wrong with the activation, the enablement, or the operating model.
Enters for
Enters for founders with deals that are not producing
03
Ready to scale what is working
A partnership is producing results. You want to know what is repeatable, how to build the team, and how to take it to the next market or vertical.
Enters for
Enters for founders ready to scale what is working
The Model

B2B2C or B2B2B. The industry is secondary.

Your first commercial relationship is with a partner, platform, or institution that connects you to the end customer. That structure is the filter. BVG has built this model across industries where partnership distribution is not one option — it is the only path to the end customer.

Where This Shows Up
Fintech and financial services
Consumer packaged goods
Insurance and embedded finance
Healthcare and digital health
Travel and hospitality
Retail and e-commerce
Enterprise SaaS
A Useful Distinction
This is the work
→Building the partnership business from zero or rebuilding one that has stalled
→Structuring and closing platform, distribution, and technology partnerships
→Building the GTM motion, operating model, and playbook to run the program
→Helping founders reach end customers through a partner, platform, or ecosystem
Outside the scope
—General sales consulting or revenue operations advisory
—Marketing partnerships or affiliate programs where the founder still reaches the end customer directly
—M&A advisory or corporate development strategy
—Companies without product-market fit or at pre-revenue stage
Start a Conversation

This is the right moment.

You know partnerships are the path. You may be early in the journey or already in it. Either way you are ready to build the motion that gets your product in front of the right customers through the right partners.

That is the conversation worth having.

Not sure where you are?
Take the Partnership Readiness Assessment. Eight questions. You will know exactly where you are and where BVG would start.
Take the Assessment
Ready to talk?
Book a 30-minute discovery call to talk through where you are and whether BVG is the right fit.
Book a Discovery Call
BEACON ◇ VELOCITY
Direction. Then Speed.
BVGinfo@beaconvelocitygroup.com
The Challenge
Getting the partnership signed is the easy part.
The founders who scale build the motion to activate it.
Past $5M ARR, the breakthrough isn't more reps — it's the infrastructure that gets a platform or marketplace to carry your product to customers and actually produce revenue. Without it, even the most promising distribution partnerships stall.
What We Deliver
Core Differentiator
Strategic Partnerships & Business Development
From deal architecture to signed agreement to joint GTM: the capabilities that drive partnership identification, activation, management, and revenue generation.
Partner Program Development
The infrastructure: tiers, incentives, and co-sell motions that get partners to prioritize you.
GTM Model Design
A go-to-market architecture designed for partnership-led, repeatable growth.
Market Expansion
New verticals, channels, and distribution relationships unlocked with a clear, structured approach.
Sales Team Coaching
Pipeline discipline, enterprise selling, and partner-integrated sales built into your team.
Customer Success & Retention
Post-close revenue strategy tied directly to renewal, expansion, and partner retention.
Revenue Process Optimization
Forecasting, pipeline visibility, and data-driven decisions across the revenue org.
What Sets Us Apart
Platform & marketplace partnership expertise
19+ years building the deals that get platforms, marketplaces, and distribution partners to carry your product to consumers — at PayPal, Citi, and Amex. We've turned non-existent or competitively blocked marketplace partnerships into core revenue channels, with a clear GTM motion and an accountable owner on both sides.
A true partner, not just an advisor
We work alongside your team — in the room for deal conversations, closing partnerships, and building the motion with you.
Practitioner-level depth
Commercial judgment from negotiating across the full spectrum. 19+ years of doing the actual work.
SMW
Sheena M. White
Fractional Chief Partnerships Officer (FCPO)  ·  Fintech & Payments
linkedin.com/in/sheenamoodywhitesheena@beaconvelocitygroup.com
BEACON ◆ VELOCITY GROUP
Revenue Advisory
Sheena M. White is a revenue executive with 19+ years building high-value partnerships at PayPal, Citigroup, American Express, and Goldman Sachs. She specializes in structuring complex platform deals, building revenue engines from the ground up, and turning product momentum into repeatable revenue — including a $28B live events portfolio at PayPal and co-leading the Citi × Google digital banking partnership reaching 131M users. Founder of Beacon Velocity Group.
Notable Partnerships & Deals
PayPal × Live Nation / AEG / Vivid Seats
Structured exclusive multi-year platform integrations across APIs, checkout, and co-branded payments — 3–5.5 year volume commitments and 11% revenue lift.
$28B TPV  ·  138% Revenue Growth
Citigroup × Google
Co-led the enterprise digital banking partnership for 131M Gmail users, managing negotiations across Google, Citigroup, and regulatory bodies.
131M Users  ·  Built from Scratch
American Express × Marriott
Directed the 7-year Marriott cobrand renewal, structuring Amex payment and loyalty integration into Marriott's global ecosystem alongside JPMorgan.
Multi-Billion Dollar Renewal
American Express × Instacart
Launched the Instacart partnership from scratch — one of the fastest ramps in the merchant portfolio.
+61% Revenue  ·  +4% Market Share in 3 months