Partnership Practice

Sheena White

Fractional Partnerships and Revenue
Fintech, Marketplace and Platforms

I'm a commercial operator and GTM leader who helps founders and operators who rely on marketplace, platform, and ecosystem businesses turn complex revenue streams into repeatable, durable growth.

At PayPal, Citi, and American Express, I led commercial growth efforts: structuring million to billion-dollar partnerships, designing enterprise sales motions that delivered 138% growth and market-share gains, and building strategies that opened new revenue at scale for both SMB and global businesses. In almost every role, I was the first. No existing motion, no playbook, no pre-built infrastructure. That's where I do my best work.

Now I work with founders at that inflection point, when growth is working but complexity is rising to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you're there, I'd like to hear what you're seeing.

Experience