01 · CHANNEL
“We picked the wrong partner.”
The partner does not reach the customers you need, or reaches them at a cost that does not work.
MOVES
Customer acquisition cost
Fintech
Financial services
Retail/Ecommerce
Live events
Gig economy
Tech
Hospitality
THE BUSINESS PROBLEM
01 · CHANNEL
“We picked the wrong partner.”
The partner does not reach the customers you need, or reaches them at a cost that does not work.
MOVES
Customer acquisition cost
02 · STRUCTURE
“The deal gives them no reason to feature, promote or sell us.”
Incentives, terms and economics that do not make you a priority for the partner.
MOVES
Win rate
03 · MANAGEMENT
“Nobody owns it after we signed.”
No owner, no cadence, no visibility, or your own team, product and integrations were not ready to support it.
MOVES
Net dollar retention
Find out which one is in your way.
Book a discovery call →You leave the call knowing which of the three is in your way: the channel, the structure or the management.
WHERE BVG FOCUSES
WHEN TO CALL
First partner → first hire
01
You want to build partnerships but need to know who with.
02
You’re about to sign terms that will be hard to undo.
03
You signed, and nothing is moving.
04
Partners, not your own sales team, are how you reach customers.
05
You’re thinking about your first partnerships hire.
Book a discovery call →
The terms you agree to decide what is possible. The work after signature decides whether it happens. Neither happens by default, and every quarter the partnership sits idle is a quarter it produced no result.

Three parts. BVG builds them at every stage of the work.
Strategy and deal design
Build the deal, the process, and the operating model on purpose, before anything is signed.
Operating playbook
Get both sides committed internally, so the partner's team knows what to sell and your team knows what to support.
Growth and management infrastructure
Track what the partnership produces, so continue, restructure, and exit are decisions made from data.
The goal is a partnership business that keeps running after the engagement ends. You leave with the infrastructure, playbook, and operating model that produce revenue without you in every conversation.
RESULTS FROM TWO DECADES OF BUILDING
138%
Portfolio revenue growth
61%
Revenue growth in three months
Payments network x marketplace
131M
Addressable customers, first-of-its-kind BaaS
Bank x tech platform
$28B
Growth in payment volume
Payments platform x live events
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FOLLOW ALONG
Notes on channel, structure and management from building B2B2C and platform partnerships.
LINKEDIN · FOUNDER
Sheena M. White
Posts on partnership strategy, deal design and what makes a partnership produce.
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LINKEDIN · COMPANY PAGE
Beacon Velocity Group
Firm news, sessions and speaking dates.
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NEWSLETTER
The Partnership Brief
Every past issue, in one place.
Read the archive →