FOR COMPANIES WHOSE GROWTH PLAN DEPENDS ON PARTNERS

FOR COMPANIES WHOSE GROWTH PLAN DEPENDS ON PARTNERS

Your next phase of growth runs through a partner.

Your next phase of growth runs through a partner.

Your next phase of growth runs through a partner.

Build the system that makes it produce.

Build the system that makes it produce.

Build the system that makes it produce.

Partnerships are how a company reaches a market it cannot reach alone. BVG builds the business underlying the deal, so it produces what it was supposed to.

Partnerships are how a company reaches a market it cannot reach alone. BVG builds the business underlying the deal, so it produces what it was supposed to.

Partnership experience with companies that sell through, inside or alongside another business, in

Partnership experience with companies that sell through, inside or alongside another business, in

Fintech

Financial services

Retail/Ecommerce

Live events

Gig economy

Tech

Hospitality

THE BUSINESS PROBLEM

If partners are how you grow, and revenue isn't hitting plan, it's one of three things.

01 · CHANNEL

“We picked the wrong partner.”

The partner does not reach the customers you need, or reaches them at a cost that does not work.

MOVES

Customer acquisition cost

02 · STRUCTURE

“The deal gives them no reason to feature, promote or sell us.”

Incentives, terms and economics that do not make you a priority for the partner.

MOVES

Win rate

03 · MANAGEMENT

“Nobody owns it after we signed.”

No owner, no cadence, no visibility, or your own team, product and integrations were not ready to support it.

MOVES

Net dollar retention

Find out which one is in your way.

Book a discovery call →

You leave the call knowing which of the three is in your way: the channel, the structure or the management.

WHAT WE HEAR MOST
The founder carrying it
"I'm the only one who can close a partnership right now."
You know the business well enough to get deals done, but it is taking time you do not have. Nothing will scale until you are not the one doing it.
The deal that stalled
"We signed an agreement six months ago. Nothing has happened."
A signed deal is not revenue. Without the work after signature, partnerships sit on paper and the relationship goes cold.
The hire question
"We know we need a partnerships person. We do not know who or when."
Hiring before the playbook exists is expensive. The wrong person in that seat for 18 months costs more than the salary.
If any of these are familiar, this is the work BVG does.

WHERE BVG FOCUSES

A fractional CFO runs your finance function. BVG runs your partnership function.

A fractional CFO runs your finance function. BVG runs your partnership function.

A fractional CFO runs your finance function. BVG runs your partnership function.

Partnerships are decided at the executive level: who to partner with, what to agree to, how to make it produce, and who should own it once it does. That is where BVG works, from the first question to the first hire.

Partnerships are decided at the executive level: who to partner with, what to agree to, how to make it produce, and who should own it once it does. That is where BVG works, from the first question to the first hire.

Outreach and pipeline follow from those decisions. BVG builds what makes them work.

Outreach and pipeline follow from those decisions. BVG builds what makes them work.

WHEN TO CALL

First partner → first hire

01

You want to build partnerships but need to know who with.

02

You’re about to sign terms that will be hard to undo.

03

You signed, and nothing is moving.

04

Partners, not your own sales team, are how you reach customers.

05

You’re thinking about your first partnerships hire.

Book a discovery call →

THE CHALLENGE

THE CHALLENGE

THE CHALLENGE

Signing a partnership is not the same as building one.

Signing a partnership is not the same as building one.

Signing a partnership is not the same as building one.

The terms you agree to decide what is possible. The work after signature decides whether it happens. Neither happens by default, and every quarter the partnership sits idle is a quarter it produced no result.

THE MODEL

THE MODEL

THE MODEL

Operate with the Partnership Revenue System

Operate with the Partnership Revenue System

Operate with the Partnership Revenue System

Three parts. BVG builds them at every stage of the work.

Strategy and deal design

Build the deal, the process, and the operating model on purpose, before anything is signed.

Operating playbook

Get both sides committed internally, so the partner's team knows what to sell and your team knows what to support.

Growth and management infrastructure

Track what the partnership produces, so continue, restructure, and exit are decisions made from data.


The goal is a partnership business that keeps running after the engagement ends. You leave with the infrastructure, playbook, and operating model that produce revenue without you in every conversation.

RESULTS FROM TWO DECADES OF BUILDING

Partnership outcomes, built on strategy and delivered by a system.

Partnership outcomes, built on strategy and delivered by a system.

Partnership outcomes, built on strategy and delivered by a system.

138%

Portfolio revenue growth

61%

Revenue growth in three months

Payments network x marketplace

131M

Addressable customers, first-of-its-kind BaaS

Bank x tech platform

$28B

Growth in payment volume

Payments platform x live events

Every one of these was a B2B2C partnership. The same system, sized for the stage you're at.

FROM THE FOUNDER

Growth increasingly runs through partners, platforms, and institutions founders and operators don’t control. They know partnerships are part of the path, but the deal that was supposed to produce revenue instead stalls, underwhelms, or overwhelms, because they lack the process, playbook, or system to make it produce.

She has spent her career building that process, playbook, and system, running commercial operations, negotiating terms, owning P&L, and leading product marketing. She has sat on both sides of the table, as the business needing distribution and as the platform deciding who gets access. That range is the lens she brings to every deal: she knows what to pressure test before a partnership breaks, not just how to read it after it does.

At PayPal, Citi, and American Express, that lens built partnerships that kept producing revenue for years after the deal was signed. The signed contract is not enough on its own. The work is not closing the deal. The work is building the process that makes the deal produce.

Today she works with founders and operators as both advisor and operator, building the strategy, closing the right deals, and putting the operating model in place so the partnership runs without depending on them for every decision.

Closing a deal is the beginning, not the end. If that’s where you are, let’s talk.

Growth increasingly runs through partners, platforms, and institutions founders and operators don’t control. They know partnerships are part of the path, but the deal that was supposed to produce revenue instead stalls, underwhelms, or overwhelms, because they lack the process, playbook, or system to make it produce.

She has spent her career building that process, playbook, and system, running commercial operations, negotiating terms, owning P&L, and leading product marketing. She has sat on both sides of the table, as the business needing distribution and as the platform deciding who gets access. That range is the lens she brings to every deal: she knows what to pressure test before a partnership breaks, not just how to read it after it does.

At PayPal, Citi, and American Express, that lens built partnerships that kept producing revenue for years after the deal was signed. The signed contract is not enough on its own. The work is not closing the deal. The work is building the process that makes the deal produce.

Today she works with founders and operators as both advisor and operator, building the strategy, closing the right deals, and putting the operating model in place so the partnership runs without depending on them for every decision.

Closing a deal is the beginning, not the end. If that’s where you are, let’s talk.

Sheena

Find out what your partnerships are ready to produce.

Find out what your partnerships are ready to produce.

Find out what your partnerships are ready to produce.

A conversation about partnerships and your business. No commitment.

A conversation about partnerships and your business. No commitment.

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FROM THE FOUNDER

Founder portrait

Growth increasingly runs through partners, platforms, and institutions founders and operators don't control. They know partnerships are part of the path, but the deal that was supposed to produce revenue instead stalls, underwhelms, or overwhelms, because they lack the process, playbook, or system to make it produce.

Read the full story →