How BVG Works

BVG builds the partnership business your company needs to grow.

For founders and operators who know partnerships can drive growth, but need the operating model, playbook, and decision structure to make that growth repeatable.

Take the AssessmentBook a discovery callFind your phase, your biggest blocker, and where BVG would start.
The BVG Method

A partnership business is built in layers and evolves.

Our Approach
Develop
Build the right opportunity, motion, and team
Decide
Make the trade-offs the data supports
Deliver
Produce a concrete output at every phase
Develop, Decide, Deliver is how BVG approaches the work at every phase: build the right motion, make the key trade-offs, and leave with something your team can use right away.
Phase 01
DEVELOP · DECIDE · DELIVER
Opportunity
"I know I need to evolve my GTM. Is there an opportunity to provide more value to a shared customer?"
You leave with
Partnership thesis, deal motion foundation, and pivot plan
Timing: 4–6 weeks
Phase 02
DEVELOP · DECIDE · DELIVER
The Deal Motion
"What does the partner actually need from this, and what process keeps this from consuming everything?"
You leave with
Partnership Readiness Profile, Strategic Partnership Deal Motion Playbook, and closed partnership
Timing: 6–8 weeks
Phase 03
DEVELOP · DECIDE · DELIVER
Management
"Why isn't my product selling through this partner, and what do I need to fix it?"
You leave with
Optimized partnership with clear attribution and resource plan
Timing: 6–8 weeks
Phase 04
DEVELOP · DECIDE · DELIVER
Scale
"What's the playbook, and when do I hire?"
You leave with
Partnership Performance Scorecard, Scale Playbook, and expansion plan
Timing: 6–8 weeks

You enter at the phase that matches where you are. Most founders engage one phase at a time. Running the full Method typically spans 5–7 months.

Ongoing engagements provide expertise or operations across the BVG Method phases.
ONGOING
Fractional Chief Partnerships Officer
“I need senior partnership leadership, but I’m not ready for a full-time hire.”
Ongoing strategic direction, deal oversight, and team build-out across every phase
ENGAGEMENT: Month-to-month, ongoing
ONGOING
Board & Investor Advisory
“My board wants to know if partnerships are actually working.”
A clear, credible partnership story backed by data
ENGAGEMENT: Month-to-month, ongoing
The goal is a partnership business that continues to run after the engagement ends. Your team leaves with the playbook, infrastructure, and operating model to execute without decisions becoming bottlenecks.

Not sure which phase you are in?

The Partnership Readiness Assessment shows which phase you are in, what is blocking growth, and where BVG would begin.

Take the Assessment
Already know what you need? Book a call.
What this delivers
01
Dedicated focus on building the partnership business
BVG owns the work across strategy, deal motion, and operating model so the partnership business gets built without competing for attention.
02
Faster path to partnership revenue
Most programs take one to two years to reach full capacity. BVG compresses that timeline by bringing focused execution and a proven methodology from day one.
03
Hire to scale, not to start
Build and validate the motion first. Then hire into a system with a playbook and scorecard instead of hiring into ambiguity.
04
A foundation that compounds
Once the operating model works, each new partner, vertical, or market builds on what is already proven.
Who We Are
Sheena White
Fractional partnerships and revenue advisor for fintech, marketplace, and platform businesses
linkedin.com/in/sheenamoodywhitesheena@beaconvelocitygroup.com

Sheena White is a revenue executive with 19+ years building high-value partnerships at PayPal, Citigroup, American Express, and Goldman Sachs. She specializes in structuring complex platform deals, building repeatable revenue engines from the ground up, and helping founders turn partner momentum into an operating model that scales.

Her work has included a $28B live events portfolio at PayPal, 138% portfolio revenue growth, and the Citi x Google digital banking partnership reaching 131M users.

19+Years building partnerships
138%Portfolio revenue growth
131MUsers reached via platform deal
$28BPortfolio managed at PayPal

Not sure where to start?

Start with the Partnership Readiness Assessment to see your phase, your biggest blocker, and where BVG would begin.

Take the Assessment
Already know what you need? Book a discovery call.
BEACON ◇ VELOCITY
Direction. Then Speed.
BVGinfo@beaconvelocitygroup.com
The Challenge
Getting the partnership signed is the easy part.
The founders who scale build the motion to activate it.
Past $5M ARR, the breakthrough isn't more reps — it's the infrastructure that gets a platform or marketplace to carry your product to customers and actually produce revenue. Without it, even the most promising distribution partnerships stall.
What We Deliver
Core Differentiator
Strategic Partnerships & Business Development
From deal architecture to signed agreement to joint GTM: the capabilities that drive partnership identification, activation, management, and revenue generation.
Partner Program Development
The infrastructure: tiers, incentives, and co-sell motions that get partners to prioritize you.
GTM Model Design
A go-to-market architecture designed for partnership-led, repeatable growth.
Market Expansion
New verticals, channels, and distribution relationships unlocked with a clear, structured approach.
Sales Team Coaching
Pipeline discipline, enterprise selling, and partner-integrated sales built into your team.
Customer Success & Retention
Post-close revenue strategy tied directly to renewal, expansion, and partner retention.
Revenue Process Optimization
Forecasting, pipeline visibility, and data-driven decisions across the revenue org.
What Sets Us Apart
Platform & marketplace partnership expertise
19+ years building the deals that get platforms, marketplaces, and distribution partners to carry your product to consumers — at PayPal, Citi, and Amex. We've turned non-existent or competitively blocked marketplace partnerships into core revenue channels, with a clear GTM motion and an accountable owner on both sides.
A true partner, not just an advisor
We work alongside your team — in the room for deal conversations, closing partnerships, and building the motion with you.
Practitioner-level depth
Commercial judgment from negotiating across the full spectrum. 19+ years of doing the actual work.
SMW
Sheena M. White
Fractional Chief Partnerships Officer (FCPO)  ·  Fintech & Payments
linkedin.com/in/sheenamoodywhitesheena@beaconvelocitygroup.com
BEACON ◆ VELOCITY GROUP
Revenue Advisory
Sheena M. White is a revenue executive with 19+ years building high-value partnerships at PayPal, Citigroup, American Express, and Goldman Sachs. She specializes in structuring complex platform deals, building revenue engines from the ground up, and turning product momentum into repeatable revenue — including a $28B live events portfolio at PayPal and co-leading the Citi × Google digital banking partnership reaching 131M users. Founder of Beacon Velocity Group.
Notable Partnerships & Deals
PayPal × Live Nation / AEG / Vivid Seats
Structured exclusive multi-year platform integrations across APIs, checkout, and co-branded payments — 3–5.5 year volume commitments and 11% revenue lift.
$28B TPV  ·  138% Revenue Growth
Citigroup × Google
Co-led the enterprise digital banking partnership for 131M Gmail users, managing negotiations across Google, Citigroup, and regulatory bodies.
131M Users  ·  Built from Scratch
American Express × Marriott
Directed the 7-year Marriott cobrand renewal, structuring Amex payment and loyalty integration into Marriott's global ecosystem alongside JPMorgan.
Multi-Billion Dollar Renewal
American Express × Instacart
Launched the Instacart partnership from scratch — one of the fastest ramps in the merchant portfolio.
+61% Revenue  ·  +4% Market Share in 3 months