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Partnership Readiness Assessment

Where are you in the partnership journey?

Founders and operators pursuing partnerships for growth must navigate decisions that can stall or accelerate their business.

Eight decision areas. Eight honest questions. Your answers will tell you where you are, what is blocking growth, and where BVG would start.

Questions8
Time~2 minutes
OutputScore + Priority Flags
BEACON ◇ VELOCITY
Direction. Then Speed.
BVGinfo@beaconvelocitygroup.com
The Challenge
Getting the partnership signed is the easy part.
The founders who scale build the motion to activate it.
Past $5M ARR, the breakthrough isn't more reps — it's the infrastructure that gets a platform or marketplace to carry your product to customers and actually produce revenue. Without it, even the most promising distribution partnerships stall.
What We Deliver
Core Differentiator
Strategic Partnerships & Business Development
From deal architecture to signed agreement to joint GTM: the capabilities that drive partnership identification, activation, management, and revenue generation.
Partner Program Development
The infrastructure: tiers, incentives, and co-sell motions that get partners to prioritize you.
GTM Model Design
A go-to-market architecture designed for partnership-led, repeatable growth.
Market Expansion
New verticals, channels, and distribution relationships unlocked with a clear, structured approach.
Sales Team Coaching
Pipeline discipline, enterprise selling, and partner-integrated sales built into your team.
Customer Success & Retention
Post-close revenue strategy tied directly to renewal, expansion, and partner retention.
Revenue Process Optimization
Forecasting, pipeline visibility, and data-driven decisions across the revenue org.
What Sets Us Apart
Platform & marketplace partnership expertise
19+ years building the deals that get platforms, marketplaces, and distribution partners to carry your product to consumers — at PayPal, Citi, and Amex. We've turned non-existent or competitively blocked marketplace partnerships into core revenue channels, with a clear GTM motion and an accountable owner on both sides.
A true partner, not just an advisor
We work alongside your team — in the room for deal conversations, closing partnerships, and building the motion with you.
Practitioner-level depth
Commercial judgment from negotiating across the full spectrum. 19+ years of doing the actual work.
SMW
Sheena M. White
Fractional Chief Partnerships Officer (FCPO)  ·  Fintech & Payments
linkedin.com/in/sheenamoodywhitesheena@beaconvelocitygroup.com
BEACON ◆ VELOCITY GROUP
Revenue Advisory
Sheena M. White is a revenue executive with 19+ years building high-value partnerships at PayPal, Citigroup, American Express, and Goldman Sachs. She specializes in structuring complex platform deals, building revenue engines from the ground up, and turning product momentum into repeatable revenue — including a $28B live events portfolio at PayPal and co-leading the Citi × Google digital banking partnership reaching 131M users. Founder of Beacon Velocity Group.
Notable Partnerships & Deals
PayPal × Live Nation / AEG / Vivid Seats
Structured exclusive multi-year platform integrations across APIs, checkout, and co-branded payments — 3–5.5 year volume commitments and 11% revenue lift.
$28B TPV  ·  138% Revenue Growth
Citigroup × Google
Co-led the enterprise digital banking partnership for 131M Gmail users, managing negotiations across Google, Citigroup, and regulatory bodies.
131M Users  ·  Built from Scratch
American Express × Marriott
Directed the 7-year Marriott cobrand renewal, structuring Amex payment and loyalty integration into Marriott's global ecosystem alongside JPMorgan.
Multi-Billion Dollar Renewal
American Express × Instacart
Launched the Instacart partnership from scratch — one of the fastest ramps in the merchant portfolio.
+61% Revenue  ·  +4% Market Share in 3 months