You built it. It Grew.
Now build the motion to scale it.

You built it. It Grew.
Now build the motion to scale it.

Building the motion that turns growth into compounding revenue.

WHAT CHANGES AT SCALE

WHAT CHANGES AT SCALE

Problems are harder to see

Problems are harder to see

Early on, you're close to everything — the deals, the gaps, the customer feedback. You could see what needed fixing and move fast.


At scale, the challenge shifts. It's no longer about seeing the big picture — it's about the details of execution. The partnership that should be driving revenue isn't. The GTM motion that worked at $2M isn't translating at $10M. The team is moving but the revenue isn't compounding.

The gap isn't the vision. It's what happens between the vision and the team executing it. Someone has to understand where you're going, know what's operationally realistic, and build the alignment that gets every action tied to a defined outcome — not just activity.

That's the work.

WHAT THE DATA SHOWS

WHAT THE DATA SHOWS

These aren't unique problems. They're predictable ones.

These aren't unique problems. They're predictable ones.

When growth depends on the founders, the data looks like this.

30%
slower growth

30%
slower growth

for founder-led sales
past $5M - $10M

85%
vs 33%

85%
vs 33%

of leaders call partnerships "critical" vs actually have a partnerships strategy

of leaders call partnerships "critical" vs actually have a partnerships strategy

74%
of strategies

74%
of strategies

never translate into clear action for the team

never translate into clear action for the team

The gap isn’t awareness, it’s execution

The gap isn’t awareness, it’s execution

WHAT IS DELIVERED

What changes after we work together

What changes after we work together

Our work doesn't end at the signed deal or the defined plan. You will have a motion — a clear line from the vision to what the team is actually executing, with every action tied to a defined outcome.

You'll know which partnerships are worth moving on, how to structure them for scale, and how to build the activation motion that turns a signed agreement into compounding revenue.

Our work doesn't end at the signed deal or the defined plan. You will have a motion — a clear line from the vision to what the team is actually executing, with every action tied to a defined outcome.

You'll know which partnerships are worth moving on, how to structure them for scale, and how to build the activation motion that turns a signed agreement into compounding revenue.

WHAT THIS EXPERIENCE DELIVERS

With two decades of building revenue.

These are the results.

With two decades of building revenue.

These are the results.

138%
portfolio
growth

138%
portfolio
growth

Built a revenue motion where none existed

61%
revenue growth in 3 months

61%
revenue growth in 3 months

One new partnership,
one new market

GTM
motion rebuilt
in 2 months

GTM
motion rebuilt
in 2 months

10% incremental revenue with
team executing independently

AI AND REVENUE

AI AND REVENUE

AI works. Clarity makes it work better.

AI works. Clarity makes it work better.

AI is only as valuable as the clarity behind it. That's where we start.

AI is as valuable as the clarity behind it. That's where we start.

WHO I WORK WITH

Founders with real traction and growing complexity

Founders with real traction and growing complexity

As revenue expands and partnerships begin to matter, performance alone isn't enough. The business needs clarity in how revenue flows, which partnerships are worth pursuing, and how the team executes without it depending entirely on you.

That's the moment clarity becomes a competitive advantage.

START A CONVERSATION

This is usually the moment

This is usually the moment

Most founders feel it before they can name it. Growth is working but revenue isn't compounding the way it should.

This is usually the right moment to have the conversation.

Let’s Talk

Let’s Talk

You've done the hard part.

Let's make it scale.

From The Founder

From The Founder

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth efforts: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and building strategies that opened meaningful new revenue at scale for both SMB and global businesses. Along the way, I learned that the most important decisions are rarely obvious—and that early calls on where revenue comes from, who owns which relationships, and how incentives work together end up compounding for years.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and opening meaningful new revenue for SMB and global businesses.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

I’m a commercial operator and GTM leader who helps founders of marketplace, platform, and ecosystem businesses turn complex revenue streams into growth that is repeatable and durable.

At PayPal, Citi, and American Express, I led commercial growth: structuring million‑ to billion‑dollar partnerships, designing enterprise sales motions that delivered 138% growth and market‑share gains, and opening meaningful new revenue for SMB and global businesses.

Now I work with founders at that inflection point—when growth is working but complexity is rising—to bring clarity to revenue, partnerships, and incentives so the business can scale without depending on you for every decision. If you’re there, I’d like to hear what you’re seeing.

© 2025 Beacon Velocity Group. All rights reserved.

© 2025 Beacon Velocity Group. All rights reserved.

BEACON VELOCITY
Direction. Then Speed.
Getting the partnership signed is the easy part.
The founders who scale build the motion to activate it.
Past $5M ARR, the breakthrough isn't more reps — it's the infrastructure that gets a platform or marketplace to carry your product to customers and actually produce revenue. Without it, even the most promising distribution partnerships stall.
Partner Program Development
The infrastructure — tiers, incentives, co-sell motions — that gets partners to prioritize you.
GTM Model Design
A go-to-market architecture designed for partnership-led, repeatable growth.
Market Expansion
New verticals, channels, and distribution relationships unlocked with a clear, structured approach.
Sales Team Coaching
Pipeline discipline, enterprise selling, and partner-integrated sales built into your team.
Customer Success & Retention
Post-close revenue strategy tied directly to renewal, expansion, and partner retention.
Revenue Process Optimization
Forecasting, pipeline visibility, and data-driven decisions across the revenue org.
Platform & marketplace partnership expertise
19+ years building the deals that get platforms, marketplaces, and distribution partners to carry your product to consumers — at PayPal, Citi, and Amex. We've turned non-existent or competitively blocked marketplace partnerships into core revenue channels, with a clear GTM motion and an accountable owner on both sides.
A true partner, not just an advisor
We work alongside your team — in the room for deal conversations, closing partnerships, and building the motion with you.
Practitioner-level depth
Commercial judgment from negotiating across the full spectrum — 19+ years of doing the actual work.
SMW
Sheena M. White
Revenue Executive  ·  Partnerships & GTM Strategist  ·  Fintech & Payments
BEACON VELOCITY GROUP
Revenue Advisory
Sheena M. White is a revenue executive with 19+ years building high-value partnerships at PayPal, Citigroup, American Express, and Goldman Sachs. She specializes in structuring complex platform deals, building revenue engines from the ground up, and turning product momentum into repeatable revenue — including a $28B live events portfolio at PayPal and co-leading the Citi × Google digital banking partnership reaching 131M users. Founder of Beacon Velocity Group.
PayPal × Live Nation / AEG / Vivid Seats
Structured exclusive multi-year platform integrations across APIs, checkout, and co-branded payments — 3–5.5 year volume commitments and 11% revenue lift.
$28B TPV  ·  138% Revenue Growth
Citigroup × Google
Co-led the enterprise digital banking partnership for 131M Gmail users, managing negotiations across Google, Citigroup, and regulatory bodies.
131M Users  ·  Built from Scratch
American Express × Marriott
Directed the 7-year Marriott cobrand renewal, structuring Amex payment and loyalty integration into Marriott's global ecosystem alongside JPMorgan.
Multi-Billion Dollar Renewal
American Express × Instacart
Launched the Instacart partnership from scratch — one of the fastest ramps in the merchant portfolio.
+61% Revenue  ·  +4% Market Share in 3 months